Watch
The Ritual, explained
A quick walk-through of the full routine — the order, the timing, and how each step builds on the last.
NEW HERE? START WITH THIS
The Formula is always first. It’s the foundation of every routine — apply it before The Mist and The Finish.
WASH DAY?
The Detox goes first — before you shampoo. It’s a weekly reset, not a daily step. Everything else comes after you wash.
THE ORDER
Use them in this order
The Detox is a weekly reset you do before washing. After that, the daily ritual is three simple steps — Formula, Mist, Finish.
WEEKLY · PRE-WASH
The Detox
Reset the scalp
STEP 1 · DAILY
The Formula
Feed the roots
STEP 2 · DAILY
The Mist
Hydrate
STEP 3 · DAILY
The Finish
Seal it in
EVERY STEP, IN DETAIL
When, how often, and how
WEEKLY RESET · BEFORE YOU WASH
The Detox
Advanced Scalp Concentrate — clears buildup so everything else can work.
WHEN
On wash day, before you shampoo.
HOW OFTEN
Once a week. Not a daily step.
HOW
Part your hair, apply straight to the scalp and massage in. Let it sit 10–20 min, then shampoo out.
STEP 1 · THE FOUNDATION
The Formula
Hair Infusion Oil — the first step in every routine.
WHEN
First, on clean, damp or dry hair.
HOW OFTEN
Daily for dry scalp; every other day for oily.
HOW
Section your hair and apply 2–3 drops straight onto your scalp along the part — then massage in.
STEP 2 · HYDRATE
The Mist
Hydrating Hair & Scalp Mist — moisture that keeps hair from breaking.
WHEN
After The Formula, or any time hair feels dry.
HOW OFTEN
Daily — morning, midday, or post-workout.
HOW
Hold it 6–8 inches away and mist over hair and scalp until lightly damp, then scrunch or massage in.
STEP 3 · THE LAST STEP
The Finish
Hair Sealing Oil — locks everything in and protects your ends.
WHEN
Last, on damp or styled hair.
HOW OFTEN
Daily. A little goes a long way.
HOW
Warm 1–3 drops in your palms, then smooth over mid-lengths and ends — not the scalp.
YOUR RHYTHM
Put it together
EVERYDAY
-
1
The Formula — into scalp & roots
-
2
The Mist — hydrate hair & scalp
-
3
The Finish — seal the ends
WASH DAY (ONCE A WEEK)
-
1
The Detox — before shampoo, let sit, rinse
-
2
Shampoo & wash as usual
-
3
Formula → Mist → Finish on clean hair
Tip: consistency matters more than quantity. A little, every day, beats a lot once in a while.
FOR HIM
Growing a beard? The Beard is its own daily step — a few drops worked from the skin underneath out to the tips, ideally after a warm shower. It’s separate from the hair ritual above.